SustAIn.brussels: new knowledge centre supports Brussels businesses with digital ambitions

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VUB, ULB, Sirris, Agoria and BeCentral join forces in digital innovation hub to help businesses be more sustainable through digitalisation and artificial intelligence

Thursday 15 December 2022 - Brussels is now home to its own European digital innovation hub: sustAIn.brussels. The urban initiative should help Brussels businesses in their transition to using innovative technologies and artificial intelligence. VUB, ULB, Sirris, Agoria and BeCentral guide companies with advice on finance, education, skills training and improving processes and products or services by applying AI or other emerging technologies. Sustainability and the environment are central.

The new sustAIn.brussels digital innovation hub houses various players. As leading academic experts in AI and innovation, VUB and ULB support Brussels-based companies in their sustainable and digital transition. Sirris and Agoria share their expertise on business support. BeCentral provides training and networking for companies. Innoviris, Brussels Economy and Employment, finance&invest.brussels and hub.brussels monitor the hub’s activities and ensure the proper functioning of the consortium. There is also support in terms of financing, guidance within the existing digital business offer, information, animation and community awareness-raising.

On Wednesday 14 December, Barbara Trachte, Brussels secretary of state for economic transition, officially launched the sustAIn.brussels project with Innoviris and hub.brussels. The three-year project, funded 50% by the Brussels-Capital Region and 50% by the European Commission’s Digital Europe programme, will have a budget of ¤4 million.

"Artificial intelligence and digital technology are vital for Brussels businesses and the city itself to achieve their economic and environmental ambitions," says Trachte. "I am therefore very excited to open an artificial intelligence knowledge centre in Brussels. SustAIn.brussels is a pioneer. It is a privilege to be able to call on the expertise of the Vrije Universiteit Brussel, and I believe that VUB, with the other actors collaborating on the project, can provide companies with the right help and tools to promote their digitalisation."

SustAIn.brussels contributes to five strategic objectives:

The centre commits to supporting all Brussels-based companies that wish to explore digital transformation and the transition to eco-friendly business models, free of charge.

https://sustain.brus­sels/#what

Vrije Universiteit Brussel is an internationally oriented university in Brussels, the heart of Europe. By providing excellent research and education on a human scale, VUB wants to make an active and committed contribution to a better society.

The World Needs You

The Vrije Universiteit Brussel assumes its scientific and social responsibility with love and decisiveness. That’s why VUB launched the platform De Wereld Heeft Je Nodig - The World Needs You, which brings together ideas, actions and projects based on six Ps. The first P stands for People , because that’s what it’s all about: giving people equal opportunities, prosperity, welfare, respect. Peace is about fighting injustice, big and small, in the world. Prosperity combats poverty and inequality. Planet stands for actions on biodiversity, climate, air quality, animal rights... With Partnership , VUB is looking for joint actions to make the world a better place. The sixth and last P is for Poincaré , the French philosopher Henri Poincaré, from whom VUB derives its motto that thinking should submit to nothing except the facts themselves. VUB is an -urban engaged university-, strongly anchored in Brussels and Europe and working according to the principles of free research.

www.vub.be/dewereldhe­eftjenodig




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